Asset Management - Owner Representation - Receiverships

Having both operating and ownership experience in the hotel industry, we know how a hotel should be operated to generate repeat business and produce bottom-line profit. We have strategized and implemented re-positionings, management changes, capital projects, and dispositions. Our expertise allows us to develop strategies that optimize guest service, employee satisfaction, product quality, revenues, profitability and owner satisfaction. We have experience both with direct authority as an owner and as a consultant where a more diplomatic “counselor” role is optimal. We also know how to take direct control of a hotel and quickly institute strong controls.

Our services include: 

• Assessment of a property’s position in the market and its’ physical strengths and weaknesses
• Assessment of management performance, guest services, personnel, sales & marketing, accounting controls, operating efficiencies, and financing structure
• Identification of opportunities for improvement in the aforementioned areas
• Development of a strategic plan
• Oversight in the implementation of the plan

Disposition Strategy

Preparing a hotel for sale should begin with an assessment of its brand, management, positioning, and condition. We have handled the disposition of in excess of 30 hotels. Often minor adjustments can enhance marketability and value. Occasionally it makes sense to delay a sale to implement more extensive adjustments which can have substantial impact on marketability and market value.

Our services include:

• Assessment of current market value
• Identification of key strengths and weaknesses impacting market value
• Determination of strategies and cost to improve market value
• Assessment of the investment opportunity for a new owner; “see the property as a buyer”
• Development of the sales “vision” and strategy
• Assistance to owner with the selling process: broker selection, sales oversight, contract negotiation, due diligence, contract timelines, closing, and turnover.